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And we likewise have Clinton Anderson, the CEO of Fourth, who will be moderating the conversation with Jason. Jason, how about I let you offer the audience some info about your background and you can likewise inform them a little bit about Chop Store.
My name is Jason Morgan, CEO of Original Chop Store. We purchased the brand in 2016three unitsand I've grown it to 26. After a quick stint of trying to be an accountant for about a year and a half, I transitioned into gambling establishment home and worked in business financing.
I was the very first employee there after private equity purchased the service. Helped grow that from 20 to 150 locations, took it public in 2014, and after that left about a year and a half after going public to do this at Chop Store. My hope is that we can duplicate the success we had at Zos, and we're off to a really good start.
We're at the counter, we bring the food to the table. It is mainly protein bowlsabout 40 percent of the mix. We also do salads, sandwiches. The key to the program is we have a drink part as well with fresh-squeezed juices and protein shakes. We do all stables, we do breakfast all the time.
A little more complex than a few of the walk-the-line principles that are out there, but we believe we've got something quite special. We're going to include another shop this year and at least 4 stores next year. We will be 31 or so shops by the end of next year.
Hey, everybody. It's excellent to be with you again. My name is Clinton Anderson. I'm the CEO here at Fourth. I've remained in this role for about six years. 4th, as a lot of you know, is a leading service provider of software options to the restaurant and hospitality industry. Our goal is to assist our consumers achieve success in driving profitability and being efficientmanaging labor, handling stock, and essentially supplying them with tools they require to deliver their vision.
It's unusual to have business that are cherished and growing quickly, that can repeat that success every year. Jason, one of the factors I was so ecstatic to have you join our session is the success at Zos was amazing. I've just satisfied a handful of brands where there was such a strong client affinity for the brand.
And now you're doing the very same thing at Chop Shop. When you speak to customers about Chop Shop, they like the place. They speak about its differentiation. And to be able to take what is a relatively complex idea in terms of providing a fantastic experience for the client, and have the ability to grow that from a few stores to now north of 30 stores next yearit's fantastic.
We're going to discuss how to scale a restaurant service. Every restaurateur I ever speak to has dreams of taking one store, two stores, five shops, and turning it into something much biggerexpanding throughout the city, across the state, into multiple states, and eventually national, even worldwide reach. It's not simple, especially in today's environment.
Labor is difficult. Inventory expenses stay high. It's not a simple time to drive profitability and growth at the exact same time. We're delighted to have you here today, Jason, due to the fact that we're going to dig into that topic. The questions are going to be truly around: how do you grow a company? How do you scale it and make it successful? How do you reproduce early success? And from there, after we discuss your experience and the lessons you've discovered, we 'd enjoy to then state: well, look, how could technology help? How can you use technology as a multiplier to reproduce early success to significant success? Second, beyond innovation, how do you scale fantastic groups? And finally, AI.
The first concern I have for you, Jasonlook, you've done this two times now in the restaurant industry. What are some of the lessons you've discovered? What has your experience remained in terms of what it takes to really drive success in expanding restaurants? Tell me a little about your course, what you experienced along the way, and maybe some of the harder lessons you found out.
We talked a bit before we started about LinkedIn, and I have actually got a post teed as much as follow this next week about what the playbook is likepoint by pointfor growing a service. To me, among the key things, and I feel really fortunate, is that both brands I've been involved with are distinct.
And there's nothing precisely like Chop Shop in terms of what we're making with a large, varied menu. Most brands today are very singularly focused in terms of what they're providing from a food. I seem like we started at an advantage with both brand names by having something special that filled a niche nobody else was doing.
Since it's just harder to stick out when there are 10, 20, 50 concepts within a two- or three-mile radius attempting to do the precise very same thing. A lot of it begins with the brand name. Does your brand name have something distinct that nobody else is doing? That's rare.
The second thingI originated from a finance background, so a lot of my learnings are more financing and data-driven versus a lot of early startup restaurateurs who are creative types. They like the food, they constructed the menu, they built the brand. I probably could not do that from scratch. However if you gave me something that has all those components in location, I can take it from there and put the playbook in location.
They don't know their breakeven sales. They don't comprehend how margin enhances as sales boost. I have actually seen so many companies where the numbers just do not work.
Top Lucrative Investment Opportunities for the FutureIf you do not have those 2 things, you shouldn't be developing shops. Due to the fact that as I hear your description, you've highlighted 3 things: execution, brand name distinction, and monetary viability.
Second, you require a compelling brand or distinct principle that resonates with clients. And 3rd, the mathematics needs to work. If you do not comprehend your unit economics, your fixed and variable costs, you might be broadening blind and losing cash. Exactly. And another essential lesson is about getting in new markets.
However when we expanded to Dallas, I expected brand-new stores to do 5070% of Phoenix sales in the very first year. A lot of operators assume brand-new markets will open at complete volume the first day. That practically never happens. And when the stores open sluggish, however you've signed leases and built a financial design based upon higher volumes, you get overextended.
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