Can Fast Casual Franchises Remain Lucrative in 2026?

According to , 93% of international travelers state they wish to make more sustainable options when traveling, and 69% want to leave places much better than when they got here. Travelers are usually also prepared to pay more to remain at sustainable hotels. And as the need for environment-friendly practices is progressively acknowledged and acted on, those at the leading edge are already taking it a step further.

• Markus Venzin, CEO EHL Group Where sustainability determines success by what is reduced or avoided less carbon, less water, less waste regrowth, on the other hand, concentrates on creating a favorable impact. Rather of simply balancing out damage, regenerative hospitality aims to create brand-new worth not just for its guests however for its whole environments.

The hospitality industry can add to regeneration in different ways: by replanting mangroves, creating biodiversity, supporting regional environmental groups, or working together with local ecological efforts to develop significant visitor experiences. by using areas to local groups, producing a center where locals can satisfy, or inviting regional artists to carry out. by training and working with locals, or working with local vendors.

For brand name differentiation. The foodservice market is uniquely positioned to favorably affect social and natural environments, consumer health, and the economy as it touches so many lives every day.

They can react to the growing demand for food that is not just pleasing however likewise encouraging of visitors' personal and the planet's well-being. Embracing a more regenerative technique is typically viewed as expensive and reserved for specific niche, premium brand names. EHL Teacher and author of a recent EHL study around the topic, Dr.

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He also stresses that sustainable food practices can offer hospitality business of all sizes an one-upmanship by "opening new earnings streams, improving efficiency, and winning sustainability-minded clients." At the same time, it's essential to acknowledge that adopting regrowth or sustainability practices isn't constantly easy, especially for smaller sized businesses. There requires to be "a balance between instant operational requirements and long-lasting ecological goals, positioning sustainability not just as a moral essential however also as a chauffeur of competitiveness and durability in the progressing foodservice landscape," as Dr Martin-Ross states.

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Strictly defined metrics have not yet been developed. The success of regeneration becomes noticeable in more biodiverse landscapes, nature remediation, cultural preservation, increased favorable neighborhood engagement, and experiences that increase the well-being of both guests and hosts. Hospitality companies can capitalize on this pattern in several methods: By offering their own experiences (e.g., quiz nights at a cafe) By partnering with regional experience providers (e.g., a B&B welcoming a chef to provide its guests a cooking workshop) By producing experiences for and with other industries.

a style brand name partnering with a hospitality organization to open its own cafe) Experiences have actually always been a fundamental part of the hospitality sector, and while hospitality business have actually continued to develop the visitor experience, we likewise see a boost in visitor expectations. "Immersive experiences have actually become so important and popular due to the fact that the expectations of our guests and travelers from all over the world have actually ended up being a lot more advanced in the last few years," says Christoph Hoffmann, EHL IAB Member and Creator of 25hours Hotels and Swimsuit Island & Mountain Hotels.

Valentina Clergue likewise notes a shift from more passive to more transformative and immersive experiences. Guests desire to discover, feel, act, be amused, and leave their daily lives - in some cases all at when. And when it concerns hospitality, the human part plays an important role in this. Some strategies hospitality organizations can use to develop immersive experiences consist of: "Engaging the senses is crucial when producing memorable experiences.

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Strictly specified metrics have not yet been developed. The success of regrowth becomes noticeable in more biodiverse landscapes, nature repair, cultural preservation, increased favorable community engagement, and experiences that increase the wellness of both guests and hosts. Customers' desire for experiences stays strong in 2026. revealed that couples progressively pick unforgettable experiences over material presents.

Hilton's 2025 Patterns report states that one in four travelers prepared to look for out special experiences in 2025. Hospitality companies can capitalize on this trend in several ways: By offering their own experiences (e.g., test nights at a coffee shop) By partnering with local experience companies (e.g., a B&B inviting a chef to provide its visitors a cooking workshop) By producing experiences for and with other industries.

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a style brand partnering with a hospitality company to open its own cafe) Experiences have actually constantly been a fundamental part of the hospitality sector, and while hospitality companies have continued to establish the guest experience, we likewise see a boost in guest expectations. "Immersive experiences have actually become so important and popular because the expectations of our guests and travelers from all over the world have ended up being a lot more sophisticated in the last couple of years," says Christoph Hoffmann, EHL IAB Member and Founder of 25hours Hotels and Swimwear Island & Mountain Hotels.

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Valentina Clergue likewise notes a shift from more passive to more transformative and immersive experiences. Visitors desire to find out, feel, act, be amused, and leave their daily lives - sometimes at one time. And when it concerns hospitality, the human part plays a crucial role in this. Some methods hospitality companies can utilize to develop immersive experiences include: "Engaging the senses is essential when creating memorable experiences.